Infused Pre-Rolls Gaining Ground In California Market
June 17, 2025Pre-rolls remain a vital category for adult-use cannabis companies in the California market, with the form factor selling $178.1 million between December 2024 and February 2025, according to data from BDSA analyzed by industry group RollPros. During those three months, pre-rolls captured 16.1% of the state’s $1.1 billion sales total. While pre-roll dollar sales declined 1.8% during that period, they advanced by 0.5% in unit sales, as price compression continues to hamper the market.
The trend of lower dollar value and higher unit sales reflects California’s wider market. From January through March of this year California adult-use sales were $1.08 billion, down from $1.2 billion a year earlier, even as units sold grew by just under 1% to 57.4 million, according to the state’s cannabis regulator.
Despite the overall price compression that’s been challenging the industry, the data shows that infused pre-rolls—typically higher potency joints that command a significant price premium—are up 2.5% to $118 million in California for the December-February period. Non-infused (or traditional) pre-rolls were down for that period by 2.5% to $60.1 million. With infused pre-rolls owning nearly two-thirds of the market and still growing, the pre-roll segment is following other categories like flower, vapes, and drinks: as the market matures, consumers reach for higher potency offerings.
The Golden State’s leading pre-roll brand is Jeeter, commanding a 15% market share and seeing sales up 4% to $26.7 million for the three month period. While the company is active in various form factors, its infused pre-rolls (available in 1-gram singles and XL-singles, plus 5-packs of 0.5g joints) are suited to current consumer demands. Behind Jeeter is Stiiizy with 10.5% market share and sales up 3.1% to $18.7 million. While Stiiizy is overall no.-2, the company’s Blue Dream infused pre-rolls, sold in 5-packs of 0.5g joints, are the top individual pre-rolls sold in California. According to RollPros and BDSA’s data, Stiiizy markets four of the top five individual products, all 5-packs of infused pre-rolls in various strains.
Besides the two leading brands, the top five pre-roll makers all fall in below $10 million in sales from December through February, with Sluggers Hit in third at $7.8 million, up 4.6%; Kingpen in fourth at $7.1 million, up 2.3%; and Presidential RX rounding out the list at $6.4 million, down 2.5%.
Looking ahead, RollPros projects that pre-rolls will see a 5.3% compound annual growth rate through 2028. While other categories have experienced significant challenges due to price compression and oversupply, for now, the push toward infused options is bolstering the pre-roll segment.—Shane English
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