Crimson Wine Group has named Winebow as its California distributor, replacing RNDC, effective July 1. The move builds on the existing partnership between the two companies, with Winebow already handling Crimson’s brands in the Northeast, Mid-Atlantic, and Illinois markets. With the addition of California, the companies are paired in 11 U.S. markets. Crimson’s sales grew 1% to $73 million last year.

“Winebow has been a key strategic partner for Crimson Wine Group over the last five years, demonstrating exceptional market expertise and a deep commitment to growing our brands,” said Alexis Walsh, Crimson’s EVP, consumer and revenue growth. “Expanding our partnership to California is a significant opportunity to grow our fine wine portfolio and to drive success across all channels.”

The Crimson portfolio includes Pine Ridge Vineyards (Napa, CA), Seghesio Family Vineyards (Healdsburg, CA), Chamisal Vineyards (San Luis Obispo, CA), Archery Summit (Willamette Valley, OR), Seven Hills Winery (Walla Walla, WA), and Double Canyon (Columbia Valley, WA).—Daniel Marsteller