Exclusive news and research on the wine, spirits and beer business

News Briefs for June 26, 2025

June 26, 2025

•Suntory Global Spirits has announced refreshed branding for On the Rocks, the company’s bottled cocktail brand. The new look features a hierarchal design showing off the brand name and the cocktail name most prominently, with colors coordinated to the individual cocktails. The refresh was designed by the Design Bridge agency and will roll out across the U.S. this summer accompanied by the “Make it a Cocktail” campaign, which is running now. On the Rocks grew 7% to just under 800,000 cases in the U.S. last year, according to Impact Databank.

•Prestige Beverage Group has added Greek winery Boutari to its U.S. portfolio. The move, effective September 1, will see Prestige handle Boutari’s full portfolio, including wines made from grapes grown in Greece’s Santorini, Naoussa, Mantinia, and Crete regions. This is Prestige’s latest Greek addition to its lineup, along with Santo Winery, Mythos Beer, and others. Prestige’s portfolio also includes Kinky liqueurs, 2XO Whiskey, and Yes Way Rosé, among many other brands.

Michter’s Distillery will release its Shenk’s Homestead Kentucky Sour Mash Whiskey and Bomberger’s Declaration Kentucky Straight Bourbon next month. Vintage dated with the year of the bottling, the whiskeys comprise two-thirds of the Michter’s Legacy Series, to which a third whiskey, Bomberger’s PFG (Precision Fine Grain), was added this year. Shenk’s is 91.2 proof (45.6% abv) and has a U.S. suggested retail price of $110, while Bomberger’s Declaration is 108 proof (54% abv) and retails at $120.

Willamette Valley Vineyards has appointed Serendipity Wines as its distributor in the California market. Serendipity will handle popular Willamette Valley labels including Estate Pinot Noir, Whole Cluster Pinot Noir, and Pinot Gris. “Serendipity is a proven leader with a focus on customer service and long-lasting partnerships,” said Willamette Valley president Mike Osborn. “We are confident that they will offer exceptional and sustainable market growth and expansion across on- and off-premise channels—from premier restaurants and independent wine merchants to national grocery and club store chains.” Willamette Valley Vineyards had U.S. volume of 186,000 cases last year, according to Impact Databank.

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