Off-Premise Report: Wine Market Declines Ease Slightly, As Imported Sparklers Outperform
June 27, 2025The U.S. wine market’s decline in the off-premise decelerated slightly in the four-week period ending June 15 in both volume and value terms, according to IRI/Circana. Table wine dollars fell 4.3% in off-premise channels during the most recent four-week period, compared with 4.9% year-to-date. There was a 1.2% retail value decrease for all of last year in IRI/Circana channels. Total U.S. wine dollars fell 2.1% in 2024, according to Impact Databank.
Among the 25 largest-selling table wine brands off-premise in volume terms, the fastest-growing year-to-date were Constellation’s Kim Crawford (+7.4%) and Deutsch Family’s Josh Cellars (+5.4%). Sparkling brands outperformed still wine year-to-date, with more modest declines of 1.6% by volume and 1.1% in dollar terms, with imports increasing and domestics decreasing.
Among the 10 largest-selling sparkling wine brands off-premise, the fastest growing were two Prosecco brands—Mionetto (+9.4%) and La Marca (+7.7%). Indeed, both Prosecco and Champagne are on the rise at retail so far this year, with Prosecco up 5.8% by volume and 4.5% in dollar terms and Champagne up 5.3% by volume and 4.0% in dollar terms.
“La Marca is now a top-10 beverage alcohol SKU across all categories,” notes Britt West, chief commercial officer at Gallo. “I think that shows the continued consumer interest in sparkling at particular price points.”
Other wine sectors to register off-premise volume growth year-to-date included non-alcoholic wine and sake. American wines fared worse year-to-date in IRI/Circana channels compared to imports. But steeper declines for imported wine are projected for the balance of 2025, especially if higher tariffs go into effect.
The total U.S. wine market is expected to register its fifth consecutive annual volume decline by the end of this year, according to Impact Databank, with the decrease weighted to the lower end of the price ladder.
