Shaw-Ross Adds Sebastiani Brands To Distribution Portfolio

Florida-based Shaw-Ross International Importers has announced a new partnership with Sonoma Bespoke—the custom wine producer led by Donny Sebastiani as chairman—which will bring the Sebastiani Next Episode portfolio into Shaw-Ross’s distribution network.

The new deal includes the Aquinas, Big Smooth, B-Side, Crusher, Flybird, Leese-Fitch, Pepperwood Grove, Plungerhead, Simple Life, Smoking Loon, and Tododia brands, which were recently acquired by Sonoma Bespoke from Don Sebastiani & Sons. The portfolio had estimated volume of 400,000 cases in the U.S. last year, according to Impact Databank, with Smoking Loon accounting for about half the total.

The brands cover traditional varietal wines, as well as wine-based cocktails like Flybird and Tododia, which are made with agave wine. “We are honored to represent these standout brands and look forward to working closely with Donny Sebastiani, Max Franks, and the Sonoma Bespoke team to maximize their potential in the U.S. market,” said Shaw-Ross president Scott Jove.—Shane English

Tagged : Aquinas, B Side, Big Smooth, Crusher, Flybird, Leese-Fitch, Pepperwood Grove, Plungerhead, Shaw-Ross International, Simple Life, Smoking Loon, Sonoma Bespoke, Toddodia

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