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Daily Archive: July 10, 2025

Patrón Doubles Down On Additive-Free With New Ad Effort

Bacardi-owned Patrón Tequila continues to play up its additive-free credentials, debuting a fresh round of ads featuring redacted language to highlight the charged conversation around additives in Tequila, which has seen some brands embrace the additive-free moniker and others downplay its relevance. Continue reading →

Posted in News on July 10, 2025

Opici To Handle House Of Smith Portfolio Nationally

Opici Wines & Spirits is adding House of Smith to its portfolio, agreeing to represent the Washington state winery nationally on an exclusive basis. Continue reading →

Posted in News on July 10, 2025

News Briefs for July 10, 2025

•Suntory Global Spirits has announced the latest release from Booker’s Bourbon: By the Pond Batch. Continue reading →

Posted in News on July 10, 2025