European Union Lines Up More Bourbon, Wine Tariffs Ahead Of August 1 Deadline
July 15, 2025The European Union will retaliate with tariffs on Bourbon and U.S. wines if the Trump administration follows through with its threat of 30% levies on E.U. goods slated for August 1, according to reporting from Bloomberg and Politico. The two sides still have time to reach an agreement, but the news that the beverage alcohol could be part of any tariff crossfire is again raising concerns in the industry.
“The suspension of the E.U.’s 25% retaliatory tariff on American whiskey over the last three years has allowed U.S. distillers to begin rebuilding their presence in our largest export market,” said Chris Swonger president and CEO of the Distilled Spirits Council of the U.S. (DISCUS). “The E.U.’s decision to put Bourbon back on its retaliatory target list is a serious setback and deeply alarming. We need President Trump’s leadership to negotiate a deal with the E.U. to return to the zero-for-zero tariff framework that has proven beneficial for the U.S. spirits and hospitality sectors.”—Daniel Marsteller
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