News Briefs for July 22, 2025
July 22, 2025•Terlato-owned The Federalist has launched a new marketing campaign called “Wine Country.” The push features a “summer Americana spirit filled with picturesque mountain backdrops, open frontier landscapes, and hazy golden hour light,” according to the company. The campaign also includes Wine Country Quest, a nationwide sweepstakes offering 12 winners $5,000 each to fund their own summer adventures. The Federalist grew 3.5% to 385,000 cases in the U.S. last year, according to Impact Databank.
•Bärenjäger Honey Liqueur has received a packaging and design update, with the refreshed branding rolling out now across the U.S. The redesign was handled by the Stranger & Stranger agency and sees the brand embracing its honeyed roots, with a beehive-inspired bottle and wooden stopper, as well as a new label with modernized branding. The refresh covers both the original honey liqueur and the Bourbon variant. Both liqueurs are at 35% abv and carry a suggested price of $35. Bärenjäger is imported to the U.S. by Marussia Beverages USA.
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