Off-Premise Spirits Volume Improving In Recent Weeks

With higher tariffs potentially still looming, the spirits market’s performance in the off-premise improved this past month, as volumes increased 1.7% in the four-week period ending July 13, according to IRI/Circana, compared to declines of 0.6% and 0.1% the past 12 and 52 weeks, respectively. The overall U.S. spirits market advanced 1.3% by volume in all of 2024, according to Impact Databank.

Among the 20 largest-selling spirits brands by value in IRI/Circana channels—excluding RTDs—only Diageo’s Don Julio Tequila registered an increase the past four weeks, and at strong double-digit rates by volume and value. Last year, Don Julio became the U.S. market’s largest spirits brand overall in dollar terms, according to Impact Databank, surpassing Tito’s vodka.

Other notable double-digit volume gains were recorded in IRI/Circana channels the past 52 weeks by Sazerac’s Buffalo Trace and Blanton’s Bourbon whiskies, Heaven Hill’s Lunazul Tequila, and Crown Royal Blackberry whisky from Diageo. All major categories declined at retail the past 52 weeks—including Tequila, which has been a clear bright spot in the off-premise heretofore. The total Tequila market in the U.S. managed a 2.5% gain overall in 2024, according to Impact Databank.—Daniel Marsteller

Tagged : Blanton's, Buffalo Trace, Circana, Crown Royal Blackberry, Deageo, Don Julio, Heaven Hill, IRI, Lunazul, Sazerac

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