WSWA Expecting Tough Depletion Trends To Continue

Wine and spirits sales in the U.S. slipped in June, according to new data from the Wine and Spirits Wholesalers of America’s (WSWA) SipSource. Spirits volume was down 5.8% and revenue fell 5.7%. Wine continues to face stiffer headwinds, with June volumes down 8.8% and revenue declining 8.1%. “The sustained softness across both categories reflects ongoing demand pressure and evolving consumer preferences that are reshaping the landscape,” WSWA noted.

The first half of 2025 has been challenging for the industry. Through June, spirits have declined 6% by volume and 5% by revenue, with wine down 8.7% and 8.5%, respectively. While SipSource notes that “conditions remain fragile,” the group expects improvement for July, with “a slight stabilization in negative territory.” For July through September, the group notes that 2024 saw 2.6% and 6.5% declines in volume for spirits and wine, respectively, and 2.8% and 5.7% for revenues, noting, “With those figures as the comparative baseline, even maintaining current trends will prove difficult.”

Despite the overall headwinds, SipSource’s data shows that Cognac is bouncing back, consistently improving month-over-month. Bourbon priced between $20 and $29 a bottle is also a bright spot for the industry. In wine, Champagne is also providing a lift, up 8% year-to-date.

GET YOUR FIRST LOOK AT 2025 ESTIMATES AND 2030 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2025 IMPACT DATABANK REPORTS. CLICK HERE.