Green Thumb Expands Rythm Into Hemp-THC
August 5, 2025Chicago’s Green Thumb Industries has expanded its leading cannabis brand Rythm into the hemp-derived THC market with a new line of canned drinks. Rythm’s hemp-derived offerings come in two varieties—Sativa, a mandarin orange flavored drink, and Kush, in mango pineapple—with both offered at 5 and 10mg doses. In addition to THC, the Sativa beverage contains caffeine and Kush has CBD and l-theanine. At retail, the brand is initially rolling out in New Jersey and Illinois, and is also offered DTC, where available. Rythm’s drinks come in 4-packs of 12-ounce cans, with the 5mg variety selling for $17 and the 10mg for $19 per 4-pack through the brand’s website.
Rythm, according to Green Thumb, is the nation’s leading flower brand and the second largest overall cannabis brand, citing data from BDSA. Besides the new hemp-derived drinks, Rythm mainly operates in the flower and vape categories, marketing a variety of strains across Indica, Sativa, and hybrid varieties. The brand’s vapes are available as all-in-one units as well as cartridges.
For parent company Green Thumb’s first fiscal quarter of 2025, revenues increased 1.4% to $280 million with adjusted EBITDA at $85 million, down from $91 million in Q1 2024. While retail revenues declined, which the company attributed to price compression in certain markets, Green Thumb’s consumer packaged goods segment saw revenue rise 13.6% year-over-year, due to growth in Minnesota, New York, and New Jersey.—Shane English
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