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News Briefs for August 6, 2025

August 6, 2025

•Suntory Global Spirits has added a new, cocktail-focused Bourbon to the Jim Beam brand. Jim Beam Sunshine is bottled at 40% abv and is meant to be an approachable blend with the company pitching it as ideal for sipping chilled, over ice, or in Highballs. Sunshine, according to Suntory, is aimed at drinkers looking to make lighter, more sessionable cocktails, and is made from a blend of 65% 4-year-old flagship Jim Beam Bourbon and 35% Bourbon made from a mash of 55% corn, 35% brown rice, and 10% malted barley. The new release is available across the U.S. and carries a suggested price of $20 a 750-ml. Last year, Jim Beam was at 5.5 million cases in the U.S., according to Impact Databank.

•Constellation Brands has sold Louisville’s Copper & Kings to the newly formed Bourdon Spirits Co. Terms of the deal were not disclosed and the transaction is complete as of August 5, 2025. With the sale, production will continue at Copper & Kings’ Louisville distillery with the brand’s new owners planning for expansion, with the intent to build Copper & Kings’ distribution footprint as well as update its tourism facilities at the distillery. “We plan to build on Copper & Kings’ legacy by honoring its roots and continuing to do things our own way, just as the brand always has,” said Rob Bourdon, founder of Bourdon Spirits Company.

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