News Briefs for August 18, 2025
August 18, 2025•Glenmorangie single malt Scotch whisky, part of the Moët Hennessy portfolio, is introducing The Altus 25 Years Old. The new expression aged in Bourbon barrels and was blended with whisky finished in Malmsey Madeira casks. Retailing at $675 a bottle and debuting in the U.S. in October, it completes a trio of flagship expressions in the distillery’s core range, alongside Glenmorangie Original 12 Years Old and Glenmorangie Infinita 18 Years Old. Glenmorangie is backed by a “Once Upon a Time in Scotland” campaign featuring actor Harrison Ford. The brand has U.S. volume of approximately 130,000 cases, according to Impact Databank.
•Campari-owned Aperol will receive exposure at the upcoming U.S. Open tennis tournament in New York, including at the Aperol Bar, a branded indoor-outdoor patio located just off the primary esplanade east of Arthur Ashe Stadium. The brand will also be featured at an Apé Truck and branded bar carts on the grounds, as well as at offsite pop-ups. Aperol depleted over 600,000 cases in the U.S. last year, according to Impact Databank, and grew 11% by volume in control states in the first half of this year.
Tagged : Aperol, Campari, Glenmorangie, Moet Hennessy, U.S. Open