News Briefs for August 28, 2025
August 28, 2025•Sazerac has launched a new ad campaign for Svedka, bringing back the brand’s mid-2000s robot mascot as part of the “She’s Got a Tab” program. The campaign kicks off ahead of Labor Day Weekend. Consumers can submit a photo of themselves and friends at a bar for a chance to receive $15 to pay for a cocktail from out of 1,000 randomly selected winners. In addition to the promotion, the Svedka robot is featured in two other ad spots—“Don’t Drink and Hard Drive” and “Thirst Trap of the Future”—both airing on Youtube, Youtube TV, and Meta’s platforms. Last year, Svedka was at 3.5 million cases in the U.S., according to Impact Databank.
•Luxco has expanded the Rebel Bourbon brand with a new Butter Pecan Bourbon Cream. The 15% abv liqueur blends the brand’s wheated Bourbon with cream and other flavorings and carries a suggested price of $20 a 750-ml. bottle. Rebel is part of MGP’s branded arm, alongside brands like Ezra Brooks, Yellowstone, and Penelope, among others. Rebel was at 111,000 cases in the U.S. last year, according to Impact Databank.
