Impact Databank: French Wines Outperforming In The U.S.
September 10, 20252024 was a bounceback year for the French table wine market in the U.S., as pricing stability returned after post-pandemic hyperinflation, offering drinkers a more attractive price-value equation. Even as higher tariffs threaten to derail the recovery in 2025, importers are seeking to post another gain, in the hopes of returning the category to pre-pandemic levels.
Last year, French table wines’ volume share stood at 20% of total imports, compared to just 13% a decade earlier, according to the 2025 edition of The U.S. Wine Market, Shanken’s Impact Databank Review & Forecast.
French table wine has continued to outperform this year, as volumes in IRI/Circana channels increased 2.6% in the year-to-date period ending August 10, compared to a 5.7% decline for all table wines. Growth was even faster at higher price points, as table wines from France priced at least $20 a 750-ml. bottle combined for a 7.2% increase in volume terms at retail. And while France trails Italy among all imported wine origins by volume, France is number-one in dollar terms, according to Impact Databank.
According to BusinessFrance, the fastest-growing appellations in the U.S. through the first six months of 2025 were Burgundy and Provence, with 11% and 6% growth, respectively, in value terms. And while rosé resumed its traction last year, growth was registered across many segments of the French wine sector, according to the 253-page Impact Databank report.
Leading volume player La Vieille Ferme from Vineyard Brands is up double-digits at retail so far this year, as is Hampton Water rosé from Hampton Water Wine Co. and Coté Mas from Palm Bay International, while Moët Hennessy-owned Chateau Minuty has more than doubled in retail channels year-to-date.
Elsewhere, fourth-ranked Louis Jadot’s Burgundy portfolio, imported by Kobrand, continues to thrive in all channels among white and red wines—particularly its Pouilly-Fuisse, Chablis, and Pinot Noir bottlings—as well as Beaujolias crus like Chateau des Jacques and non-alc entrant Pierre Chavin.
Beyond the top French labels, year-to-date retail volume growth has also been registered in 2025 by Shaw-Ross’s The Pale Rosé by Sacha Lichine (+21%), Biagio Cru’s Rosé All Day (+12%), and Kobrand’s Maison Aix (+6%). Last year, the fastest-growing brand in the French sector was Avaline Rosé, which also benefits from being in another trending category—low-calorie wines.
For more information regarding The U.S. Wine Market, Impact Databank Review & Forecast, 2025 Edition and other exclusive Shanken publications, click here.—Juan Banaag
| U.S.—Leading Table Wine Brands from France | ||||||
| Brand | Importer | Total 2024 U.S. Volume1 |
Retail Volume Growth 2025 YTD2 |
|||
|---|---|---|---|---|---|---|
| La Vieille Ferme | Vineyard Brands | 699 | 13.4% | |||
| Chateau d’Esclans3 | Moët Hennessy USA | 609 | -0.6% | |||
| Gerard Bertrand | Gerard Bertrand USA | 593 | -8.2% | |||
| Louis Jadot | Kobrand | 400 | 5.2% | |||
| Yes Way Rosé | Prestige Beverage Group | 153 | 5.5% | |||
| Hampton Water Rosé | The Hampton Water Wine Co. | 102 | 28.3% | |||
| B & G | Barton & Guestier USA | 92 | 2.9% | |||
| Bieler | Trinchero Family Estates | 79 | -13.9% | |||
| Cote Mas | Palm Bay International | 72 | 84.1% | |||
| Chateau Minuty | Moët Hennessy USA | 65 | 170.3% | |||
| Total Leading Brands4 | 2,863 | 6.3% | ||||
| 1 Thousands of 9-liter case depletions. 2 26 weeks ending July 13, 2025 in IRI/Circana channels. 3 Includes Whispering Angel and The Beach by Whispering Angel. 4 Addition of columns may not agree due to rounding. Source: IRI/Circana and IMPACT DATABANK © 2025 |
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Tagged : B&G, Barton & Guestier USA, Bieler Trinchero, Cate Mas, Chateau d'Esclans, Gérard Bertrand, Hampton Water, Kobrand, La Vieille Ferme, Louis Jadot, Moët Hennessy USA, Palm Bay, Prestige, Vineyard Brands, Yes Way Rosé
