California Sparkler Roederer Estate Gets New Look

California sparkling wine player Roederer Estate is launching redesigned packaging across its range. The brand had U.S. volume of 83,000 cases last year, according to Impact Databank.

Changes to its look include a matte finish that replaces the former glossy front labels, a more prominent logo with larger lettering, and a more minimalist design with fewer embellishments. The new back label includes details such as disgorgement date and dosage level.

“Our goal was to achieve a more modern look while maintaining a strong connection to our legacy,” said Nicole Carter, president of Roederer Collection’s US Wineries. “We wanted Anderson Valley to be more prominent than it was previously, and we wanted the French heritage to come through because those two components are at the core of our brand identity.”

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