Heaven Hill Debuts “Where Bourbon Begins” Campaign For Evan Williams

Heaven Hill Brands is backing its 3-million-case Evan Williams Bourbon label with a new campaign, “Where Bourbon Begins,” positioning the brand as a standard bearer of authentic American whiskey. The push includes a 30-second video spot highlighting Evan Williams’s credentials as Kentucky’s first distiller and emphasizing the brand’s commitment to quality and consistency.

Developed in partnership with independent creative agency Method1, the new ad will run nationally across broadcast, streaming, digital, and social platforms beginning this month, aligning with the 2025 college football season and continuing into basketball season. According to Impact Databank, Evan Williams has added more than 1.1 million cases to its total over the past 10 years, including its flavor extensions.

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