Lily Pond Group, the new lifestyle brand incubator from Jesse Bongiovi, has announced its first partners. They include Bongiovi’s own Hampton Water Rosé, along with Five Springs Infused Bourbon and Mezcal Mezul. Five Springs blends Bourbon and Bardstown springwater with fruits, botanicals, and other natural ingredients to create three infused whiskies: Vanilla Maple, Honey Sage, and Blood Orange. Mezcal Mezul is billed as a lightly toasted, approachable mezcal intended to attract newcomers to the category.—Daniel Marsteller