News Briefs for October 22, 2025
October 22, 2025•Pernod Ricard USA has teamed with actress Salma Hayek for a new ad campaign for Kahlúa coffee liqueur. The campaign is centered around the new Kahlúa and Dunkin’ Donuts collaboration Kahlúa Dunkin’ Caramel Swirl Cream Liqueur and is named for the combination of both brand names. The “It’s Kahlunkin’” campaign, directed by Rodrigo Valdes and created by Wieden + Kennedy London, is inspired by telenovelas. The ad will run on social and digital channels in 15- and 30-second cuts with additional placement during the October 23 broadcast of Bravo’s Watch What Happens Live. The collaborative liqueur is bottled at 16% abv and available now. Last year, Kahlúa was 921,000 cases in the U.S., according to Impact Databank.
•Russell’s Reserve’s new single rickhouse release, Westland Garryana’s first 10 Year Old, and O.H. Ingram’s flagship are among the offerings featured in Whisky Advocate’s latest weekly roundup. The website has all the details.
•New York-based Banville Wine Merchants will nationally represent Italy’s Vini Franchetti, including the Tuscan estate Tenuta di Trinoro and the Etna estate Passopisciaro in the U.S. starting next year. Banville will handle both wineries’ offerings throughout the United States, except in the state of California, beginning in January. Founded by the late Andrea Franchetti in Tuscany’s Val d’Orcia, Tenuta di Trinoro has an emphasis on Cabernet Franc and other Bordelais varieties. Passopisciaro is known for Nerello Mascalese selections from Mount Etna.
•Cointreau, part of the Rémy Cointreau portfolio, has launched “Make Your Eggnog a Margarita,” the latest extension of the brand’s advertising partnership with actress Aubrey Plaza. The new ad is now running across digital and social channels as well as in paid media posts. The ad encourages consumers to choose the Margarita as their holiday cocktail of choice and follows the brand’s “Any Tequila” ad, which also starred Plaza. Last year, Cointreau was at 470,000 cases in the U.S., according to Impact Databank.
Tagged : Banville Wine Merchants, Cointreau, Kahlua, Pernod Ricard, Remy Cointreau, Vini Franchetti, Whisky Advocate
