The Wine Group Adds Canned Wines To Flipflop

The Wine Group is launching a new line of wine in cans under its Flipflop brand. Flipflop’s new entries, which are debuting nationwide, are packaged in 250-ml. cans that will retail in four-packs for $12. Including Chardonnay, Pinot Grigio, Fizzy Sangria and Fizzy Crisp White, the cans contain the equivalent of two 4.2-ounce glasses of wine, and are geared toward summer outdoor occasions. According to Impact Databank, Flipflop declined 2.4% to 770,000 cases last year.

Subscribe to Shanken News Daily’s free Email Newsletter, delivered to your inbox each morning.

Tagged : Flipflop, The Wine Group

GET YOUR FIRST LOOK AT 2025 ESTIMATES AND 2030 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2025 IMPACT DATABANK REPORTS. CLICK HERE.