Veuve Clicquot Targets Mixology Segment With New Offering

Moët Hennessy is eyeing further gains for its fast-growing Veuve Clicquot Champagne with the launch of a new mixology-focused innovation, Veuve Clicquot Rich. Billed as a throwback to the days when sweeter Champagnes were referred to as “rich” wines, the new offering is blended for a sweeter profile and is recommended to be served over ice and mixed with fresh ingredients including fruits, vegetables, teas and herbs.

Veuve Clicquot Rich, which retails at about $63 a bottle, is hitting the Florida on- and off-premise market now, with further distribution expansion set for next year. The company tells SND the new product sits between Veuve Clicquot’s Yellow Label and Non-Vintage Rosé offerings in the brand line, which retail at $48 and $65 a bottle respectively.

The leading Champagne brand in the U.S.—having overtaken portfolio-mate Moët & Chandon in 2013—Veuve Clicquot accounted for more than half of the Champagne market’s overall 50,000-case increase last year, rising 8% to over 400,000 cases, according to Impact Databank.

Tagged : Champagne, Moet Hennessy, Moët Hennessy USA, Veuve Clicquot

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