Bacardi has made it official. Today the company has announced that it’s realigning its U.S. distributor network, naming Southern Wine & Spirits of America and Glazer’s, which have signed a definitive agreement to form Southern Glazer’s Wine and Spirits LLC, to handle its portfolio in more than 40 markets across the United States and Canada.

Pete Carr, regional president for Bacardi in North America, said the decision “will enable us to expand our footprint with a single regional partner for the Open, Control and Canadian markets, generate incremental revenue and ultimately place Bacardi in a position to succeed for years to come.” He said the deal was about “reigniting top-line growth for our critical North America business in the most effective manner.”