Pernod Introduces Ultis, Chivas’s First Blended Malt
October 7, 2016Pernod Ricard has officially unveiled Ultis, the first blended malt Scotch whisky to be released under the Chivas Regal brand. A blend of hand-selected Speyside malts from Tormore, Longmorn, Strathisla, Allt A’Bhainne and Braeval, Ultis (80 proof) is hitting limited cities across the U.S. at a retail price of $200 a bottle. Ultis is launching alongside the next phase of Chivas Regal’s Win the Right Way campaign, which stars actor Javier Bardem and “delves into the stories of successful social entrepreneurs from across the globe.” Ranked sixth among Scotch brands in the U.S. market, according to Impact Databank, Chivas was roughly flat at 357,000 cases last year. —Daniel Marsteller
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