News Briefs for October 8, 2018
October 8, 2018•Champagne Bruno Paillard is launching a new expression, Zero Dosage. Retailing at $65 a 750-ml., Zero Dosage is the first extension to the Bruno Paillard line in years, and is composed of one-third each of Pinot Meunier from the right bank of the Marne Valley, and Chardonnay and Pinot Noir rom the northern slopes of the Montagne de Reims. The new entry is rolling out across Bruno Paillard’s U.S. distribution footprint. The brand is imported by New York-based Verity Wines.
•California governor Jerry Brown has signed a new tied-house reform bill into law. Backed by the Napa Valley Vintners, the measure loosens restrictions on winery efforts to promote events held at retailers. The reform bill allows wineries to communicate on social media about winemaker dinners, instructional tastings, and other events, including pictures of the retailer’s premises, customers, and website, among other info. The Napa Valley Vintners say they will continue to push for further reforms along the same lines, aimed at leveraging their social media presence within tied-house laws.
•Mexcor International and Pioneer Wine Co. are forming a new fine wine wholesale joint venture in the Texas market, in a deal slated to close by the end of the year. The joint venture will operate under the name MPWS Company, LLC. Mexcor is well established in the Texas spirits wholesale market, distributing approximately 2 million cases from 150 suppliers. Pioneer handles 300 wine suppliers in the market with a focus on the fine dining and upscale grocery segments. MPWS will deliver to more than 10,000 customers across Texas.
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