News Briefs for January 7, 2019
January 7, 2019•Sterling Vineyards, part of the Treasury Wine Estates portfolio, is launching a new line of wines packaged in resealable aluminum bottles. Retailing at $8 a 375-ml., the new range initially includes Sterling Vintner’s Collection Chardonnay, Cabernet Sauvignon, and Rosé offerings. Sterling’s aluminum bottles are targeted at sporting and concert events and other on-the-go occasions. The 375-ml. wine category has been growing by strong double-digits in IRI channels over the past year, up 54% in dollar sales and 35% by volume.
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