New Zealand Wine’s U.S Growth Continues
August 29, 2019New Zealand’s wine shipments to the U.S. increased 6.7% to NZ$557 million ($353m) in the 12 months through June, according to the New Zealand Winegrowers trade group, capping a six-year run in which they’ve roughly doubled in value terms.
The U.S. remains the top export market for New Zealand, with leading brands like Kim Crawford (+5.1% to 1.3 million cases), Oyster Bay (+14.7% to 890,000 cases), Matua (+23.6% to 525,000 cases), Starborough (+4.5% to 465,000 cases), and Whitehaven (+10% to 275,000 cases) all registering strong growth in 2018, according to Impact Databank.
Globally, New Zealand’s wine exports rose 6% to NZ$1.83 billion ($1.2b) by value last year, as volume increased 6% to approximately 30 million 9-liter cases. New Zealand’s second-largest shipment destination behind the U.S is the U.K., which also showed solid progress, rising by 16% to NZ$447 million ($283m) in the 12 months through June.—Daniel Marsteller
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