Trinchero Enters Vodka Category, Partnering With Hanson Brand

Trinchero Family Estates has bolstered its spirits portfolio with a new partnership to handle sales, marketing, and distribution for the Hanson of Sonoma organic vodka label. Retailing at $30, Hanson is distilled from grapes and includes an Original Vodka as well as Meyer Lemon, Mandarin Orange, Cucumber, and Habanero flavored vodkas. Launched by the Hanson family in 2013, the brand has its own distillery in Sonoma, as well as two tasting rooms. Hanson joins Tres Agaves Organic Tequila, Tres Agaves Organic Cocktail Mixers, Amador Whiskey, Trincheri Vermouth, and Sugar Island Rum in Trinchero’s spirits stable.—Daniel Marsteller

Tagged : Hanson of Sonoma, Trinchero Family Estates

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