Off-Premise Growth Eases Slightly But Remains At Strong Double-Digits

Both spirits and wine saw off-premise sales slow slightly in the week through May 30 compared with prior weeks, according to Nielsen, although growth rates remain robust year-on-year. Spirits’ dollar sales were up by 32% compared with the same week a year ago, and down 6.8% compared with the previous week. The situation was similar in wine, where sales jumped 24% year-on-year but fell 5.5% from the previous week.

Premiumization is ongoing across both wine and spirits. In wine, the $20-and-above tier has been at or near 40% growth for five consecutive weeks, Nielsen noted, and in spirits, “premium and ultra-premium priced products in aggregate are growing considerably ahead of mid-price and value priced segments.”

Meanwhile, in the beer, cider, and FMB segment, hard seltzers contributed nearly half (44.6%) of category growth dollars for Memorial Day this year and captured over 10% of total beer dollar sales in Nielsen channels.—Daniel Marsteller

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