Cincoro Tequila Launches Its First Television Ad Campaign

Cincoro, the luxury Tequila brand launched by Michael Jordan and partners last year, is boosting its profile with its first TV ad campaign. Airing on ABC during June episodes of “The Last Dance,” the ESPN series documenting Jordan’s last season with the Chicago Bulls, the 15-second spot features the tagline “Sip. Savor. Smile” and is reaching 18 target markets across the U.S. In 11 markets that allow direct-to-consumer distribution, the ad directs consumers to Cincoro’s e-commerce site, which it unveiled earlier this spring in partnership with Thirstie.—Daniel Marsteller

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