News Alert: Moet Hennessy Takes Minority Stake In WhistlePig

Moet Hennessy has taken a minority stake in Vermont-based distiller WhistlePig for an undisclosed sum. The move comes as the two companies have also announced a partnership in which Moet Hennessy will look to bolster WhistlePig’s international presence.

“The partnership and minority investment will have no impact on WhistlePig’s distribution partnerships in North America and is focused on building WhistlePig and the brand outside of North America,” the two companies stated.

“The arrangement with Moët Hennessy marks a significant moment for WhistlePig,” said Jeff Kozak, CEO of WhistlePig. “We could not be more pleased to align our brand with the leader in luxury wines and spirits and are excited about the future collaboration with Moët Hennessy’s team in the international market.”

“We are convinced that WhistlePig fits well within Moët Hennessy’s portfolio,” said Philippe Schaus, President and CEO of Moët Hennessy. “This rye whiskey house has done a remarkable job distinguishing itself among the emblematic and iconic craft distilleries in the United States with an ultra-premium standing in terms of identity, quality and price positioning.”

One of the leaders in driving ultra-premium rye whiskey in the U.S., WhistlePig opened its distillery on a 500-acre Vermont farm in 2015. Along with Woodinville in Washington, it gives Moet Hennessy exposure to the fast-rising upscale rye whiskey category.—Daniel Marsteller

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