Molson Coors Unveils Spirits-Based Seltzers

With spirits-based canned cocktails soaring across the drinks market, it’s not only distillers that are looking to get into the action. Brewing giant Molson Coors has launched Proof Point Spirited Seltzers, a new range made with spirits and a splash of real juice.

Proof Point, which has rolled out across 27 states, is debuting with four flavors: whiskey seltzer with blackberry lemon, rum seltzer with mango pineapple, vodka seltzer with lime, and Tequila seltzer with grapefruit. Each 12-ounce slim can is at 5% abv and has 100 calories and zero sugar, with a four-pack retailing around $12.—Daniel Marsteller

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