Wine Spectator: Bordeaux’s 2020 Futures Campaign Kicks Off

A year ago it was hard to fathom how Bordeaux wineries would conduct a futures campaign, selling their latest vintage as a global pandemic raged. But they managed to pull it off. Now they have launched the campaign for 2020 futures, and while conditions in many of their leading markets have improved, it is hardly a typical year.

Cheval-Blanc made a splash last week, kicking off the campaign. Typically one of the last estates to release futures, it was the first big name to hit the market. The 2020 was released at €380 per bottle, ex-négociant, up 2.7% on the 2019. It’s being offered by top U.S. retailers at an average price of $575, or $6,900 per case, an increase of 16% on 2019. While it’s not cheap, it’s more than 30% cheaper than the current market price of both the 2015 and 2016 vintages. This week, Angélus, Pavie and Léoville-Barton joined the campaign. Wine Spectator has the full story.—Mitch Frank & Cassia Schifter

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