Exclusive news and research on the wine, spirits and beer business

News Briefs for August 31, 2021

August 31, 2021

•Anheuser-Busch has extended Natural Light into the spirits category with Natural Light Vodka, a new line of lemonade-flavored spirits. The line of 30% abv vodkas is kicking off with three flavors—traditional lemonade, strawberry lemonade, and black cherry lemonade—and is available in both 750- and 50-ml. bottles. To promote the launch, Anheuser-Busch is offering consumers a money back guarantee; unsatisfied consumers can submit their receipt to mycooler.com/nattyvodka by September 13 and receive a refund. Natural Light vodka is now available in Ohio, Illinois, Washington D.C,. Florida, Georgia, Kansas, Kentucky, Michigan, Souther Carolina, and Wisconsin.

•Blue Moon Brewing Company is joining the explosive hazy beer category with its new release Moon Haze. Brewed with dried whole oranges, it’s the first nationally released pale ale from Blue Moon, as the company’s flagship release is a wheat beer. Moon Haze is at 5.7% abv and is available now nationwide in 6- and 12-packs of 12-ounce cans. Blue Moon is part of Molson Coors.

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