Woodbridge Debuts New Fruitful Blends Range

Constellation Brands is extending Woodbridge with a new line called Fruitful Blends, billed as sweet, fruity, lightly effervescent wines recommended to be served chilled. According to Serena Shrivastava, brand vice president of Woodbridge, they’re aimed at the many drinkers who “want something other than traditional varietal wines.”

Fruitful Blends are made with Woodbridge’s California red, white and rosé wines and natural fruit flavors, with a hint of fizz added. The 8% abv range includes Peach Raspberry, Mango Pineapple, and Blueberry Blackberry flavors. Woodbridge Fruitful Blends are launching at a suggested retail price of $10-$11 per 750-ml. bottle starting this month on Drizly, InstaCart, and at local retailers nationwide. According to Impact Databank, Woodbridge ranks as the fifth-largest wine brand in the U.S. market at 8.4 million cases.—Daniel Marsteller

Tagged : Constellation Brands, Woodbridge by Robert Mondavi

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