Don & Sons Aligns With Southern Glazer’s Across 25 Markets

Don Sebastiani & Sons has partnered with Southern Glazer’s in more than 25 markets, including California, Illinois, Florida, and New York, effective April 1. The new agreement builds on Don & Sons’ existing alignment with SGWS across Arkansas, Indiana, Louisiana, Nevada, Ohio, Oklahoma, and Texas. The Don & Sons portfolio totals about 1 million cases, according to Impact Databank.

The Don & Sons range includes wine labels like Leese Fitch, Simple Life, Plungerhead, B Side, and The Crusher. The California-based company has also recently branched out into RTDs with Flybird, a fast-growing agave wine-based brand focused on Margaritas and other cocktails.—Daniel Marsteller

Tagged : Don Sebastiani & Sons, Southern Glazer's

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