BeatBox Extends Into Hard Tea, Projects Triple-Digit Growth For This Year

Impact “Hot Brand” BeatBox RTDs has entered the hard tea market with a new line extension. The latest BeatBox release is at 11.1% abv and retails at $4 per 500-ml. resealable package. The new hard tea will be available nationwide including chain and convenience retail like Circle K, GoPuff, and Kroger, among others. The launch comes amid rapid expansion for the brand, which is tracking growth of about 160% so far this year, with sales on pace to potentially surpass $100 million and 3 million 9-liter cases.—Shane English

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