Flaviar Acquires Fellow E-Commerce Company Barcart

Flaviar has acquired fellow e-commerce player Barcart for an undisclosed sum. Barcart enables direct-to-consumer sales from a brand’s own website, allowing brands to access first-party consumer data. The company currently powers first-party e-commerce for more than 300 brands, including portfolios like Edrington Group and Proximo as well as craft brands such as Starward Whisky, Oak & Eden, and Barrell Craft Spirits.

Flaviar Inc. also includes Flaviar Club, billed as the world’s largest premium spirits club; Caskers, a retail marketplace for consumers; and The Beverage Bureau, a marketing agency and consultancy for spirits brands. RNDC struck a strategic partnership with Flaviar last year.—Daniel Marsteller

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