Actress Blake Lively Extends Into RTDs With Betty Booze

Actress Blake Lively, already part of the drinks industry with her Betty Buzz mixers, is entering a new category, debuting a line of spirits-based canned RTDs. The Betty Booze range includes Sparkling Tequila with Lime Shiso, Sparkling Tequila with Oak Smoked Lemonade, and Sparkling Bourbon with Apple Ginger Sour Cherry offerings, debuting nationally online and on retail shelves at Total Wine & More. The brand retails in 4-packs of 12 ounce cans (4.5% abv, $15 a four-pack).

“Betty Booze is rolling out in most key markets this year with plans to expand nationally by Spring 2024,” Andrew Chrisomalis, cofounder and chairman of Betty B holdings, told SND. “Our target consumer drinks sparkling beverages daily and likes super-premium and luxury sparkling drinks of all kinds.” He added that the existing mixer line, Betty Buzz, has gained placement in key retailers across the U.S., including Total Wine & More, Amazon, Whole Foods, Yardhouse, Benihana, Safeway Albertsons, Sprouts, and other top outlets.—Daniel Marsteller

Tagged : Betty Booze, Betty Buzz

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