News Briefs for June 30, 2023

•Diageo’s George Dickel has again teamed up with RTD brand Social Hour to release a new canned cocktail featuring Dickel’s Bourbon. This release, the second partnership between the companies, is called Social Hour Bourbon Smash made with Dickel Bourbon and comes in at 20% abv. The companies describe the cocktail as the combination of a Mint Julep and a Whiskey Sour. The new release is available in 4-packs of 250-ml. cans at retail in New York and for DTC shipping through Social Hour’s website. The 4-packs carry a suggested price of $28.

•Campari America’s Wild Turkey has announced Master’s Keep Voyage, the latest release in the distiller’s series of high-end, limited edition whiskies. Voyage brings together Wild Turkey master distiller Eddie Russell and Appleton Estate rum master blender Joy Spence and marks the first time Wild Turkey has released a rum-cask finished whiskey. The 53% abv Bourbon is aged for 10 years before finishing in casks that previously aged 14-year-old pot still rum. Master’s Keep Voyage carries a suggested price of $275 and will be available in select markets across the U.S. beginning in July.

•1800 Tequila, part of the Proximo portfolio, is debuting the 11th edition of its Essential Artist Series in collaboration with Brooklyn-based contemporary artist Dustin Yellin. The bottles are now available for pre-sale orders on 1800’s website for $32 with limited quantities to follow in-store and online. The six-bottle collection features original work from Yellin, with $1 from every bottle sold donated to his artist and scientist-led cultural center, Pioneer Works. Other artists in the series have included Okuda San Miguel, Shantell Martin, Enoc Perez, and the Basquiat and Haring estates. 1800 earned Impact “Hot Brand” honors after growing 15% to 2 million cases in the U.S. last year.

•New Jersey-based Opici Wines & Spirits is launching Italian liqueur Meletti Coffee in the U.S. The 34% abv offering is made from neutral spirits infused with coffee, cacao, and sugar, and is the eighth Meletti liqueur available in the U.S. joining Anisette, Amaro, 1870 Bitter Aperitivo, Cioccolato, Dry Anisetta, Fernet, Limoncello, and Sambuca. The new release carries a suggested price $26 and will launch in July.

Tagged : 1800, Diageo, George Dickel, Meletti, Opici, Social Hour, Wild Turkey

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