Retailers See Spirits-Based RTDs, Tequilas, And Rosés Drive Summer Sales

Beverage alcohol retailers see trends accelerating this summer for spirits-based RTDs, Tequilas, and rosé wines. While inflation has eased some lately, consumers are still hunting for deals. “Value-driven wines are going to be the focus this summer,” says Glen Knight, owner of The Wine House in Los Angeles. “Hearty Cabernets from Paso Robles, Rhône values from France, great Riojas from Spain for summer BBQs, and of course Provence rosés.”

In Texas, spirits-based RTDs and high-end Tequilas are leading growth trends. “Spirits-based RTDs will continue to outpace most other categories,” says Eric Dohanich, vice president of operations and business development at the 96-unit Twin Liquors in Texas. “Nütrl cocktails ($17 an eight-pack of 12-ounce cans) are showing exceptional growth. High Noon ($11 a four-pack of 12-ounce cans) continues to lead the market with double- to triple-digit growth. Premium and ultra-premium Tequilas are growing and outpacing lower priced brands.”

Tequilas, mezcals, and Bourbons are also trending strong at The Wine House, albeit not quite like 2020 and 2021. “Tequilas, mezcals, and Bourbons are still moving at a great pace, as supply is still an issue,” Knight explains. “We’re having to buy when we can. When a distributor gets that great Tequila in, we need to act quickly before they run out. We don’t see these categories slowing down this summer.” Market Watch has more.

Tagged : market watch mag, spirits RTDs

GET YOUR FIRST LOOK AT 2025 ESTIMATES AND 2030 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2025 IMPACT DATABANK REPORTS. CLICK HERE.