News Briefs for September 13, 2023
September 13, 2023•Belvedere, part of the Moët Hennessy portfolio, is introducing Belvedere 10, a new luxury vodka made from the single harvest of one rye field in northeast Poland. According to the company, the new entry is inspired by “the vodka making process used in 1910 when the distillery was first established.” Distilled four times, it’s rested for 10 months before bottling. Belvedere 10 is packaged in a white-hued bottle with a modernist design with 10 levels of chiseled facets. It’s rolling out next month at retail and high-end nightclubs, restaurants, and bars in California, Florida, metro New York, and Nevada, selling for $150 a bottle off-premise and $950 on on-premise menus.
•Kentucky-based 2XO Kentucky Straight Bourbon Whiskey is launching two expressions. The first is American Oak, the first blend in the Oak Series and featuring a double oak technique under which blender Dixon Dedman introduces additional charred oak to barrels with a moderate amount of rye in the mashbill. Bottled at 46% abv, it’s billed as 2XO’s “everyday expression.” The second release is The Tribute Blend, a small batch whiskey in the Icon Series. It’s blended from two mashbills from different distilling partners: one a high rye Bourbon mash and the other a low rye Bourbon mash. It’s bottled at 52% abv and is a limited release. They’re both available beginning this month. 2XO is partnered with Prestige Beverage Group.
•Sláinte Irish Whiskey has launched in Las Vegas and New York, and announced expansion across Texas. The brand, created by actor Liev Schreiber and Richard Davies, will be distributed in the Empire state by Royal Wine Corp. In Las Vegas, Tian Beverage Distribution is distributing the Irish blend to Lee’s Discount Liquors locations across the region. Finally, Sláinte’s reach in Texas is growing, with the brand now available in 180 Spec’s locations across the state.
•Napa Valley, California’s Groth Vineyards & Winery has announced two new estate wines from its Oakville and Hillview vineyard holdings. The first wine, Groth 2022 Estate Sauvignon Blanc, Oakville, is made from 89% Sauvignon Blanc and 11% Semillon from sustainably farmed blocks. The second new release, Groth 2022 Estate Chardonnay, Hillview Vineyard, Napa Valley is sourced from the wine’s 44-acre namesake vineyard. Both wines are rolling out now in key markets across the U.S., as well as direct from the winery, where they carry a suggested price of $65 a bottle.
•Breakthru Beverage has promoted Chris Sperling to the role of executive vice president, Breakthru Wisconsin. He was previously vice president, sales–elite division for Breakthru South Carolina. Sperling will collaborate with central U.S. region president Cristina Desmond to oversee all aspects of the business to ensure efficient operations and strong performance. This will include the company’s digital and ecommerce growth through Breakthru Now. Sperling joined the company in March 2020.
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