News Briefs for September 29, 2023

•Non-alcoholic wine label Fre is launching two of its wines in 187-ml. mini bottles. Produced by Trinchero Family Estates, Fre is the top non-alcoholic wine brand in the U.S. and was awarded Impact “Hot Brand” status after reaching 344,000 cases last year, up more than 100,000 cases since 2019. The brand now offers its Chardonnay and Cabernet Sauvignon in the mini bottles, which equate to a single glass of wine. These new offerings will be available at major retailers across the country beginning in October, with a 4-pack priced at $13.

•Southern Glazer’s has announced the retirement of Tom Boyle, executive vice president and general manager of Arizona, effective at the end of 2023. A veteran of the company since 1983, Boyle has served in Southern’s Arizona market since the company’s entry to the state, for 18 years serving alongside Michael Jahn, and in 2019 becoming executive vice president upon Jahn’s retirement. An announcement for Boyle’s replacement will be forthcoming, with Boyle remaining on the team to ensure a seamless transition.

•Moët Hennessy has announced the latest limited edition offering from Glenmorangie, A Tale of Tokyo. The new single malt whisky is bottled at 46% abv and is made from a blend of whiskies matured in Japanese Mizunara oak casks, ex-Bourbon barrels, and Sherry casks. Continuing the Japanese theme to the Scotch, the bottle and box art were created by Japanese artist Yamaguchi Akira. The whisky carries a suggested price of $110 a bottle and is rolling out now for a limited time.

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