Heaven Hill And WES Brands Unveil Fraser & Thompson Whiskey With Singer Michael Buble

Heaven Hill and WES Brands have unveiled a new celebrity whiskey label, partnering with singer Michael Buble to launch the Fraser & Thompson brand. Fraser & Thompson is a blend of Canadian whisky and Kentucky Bourbon selected by master distiller Paul Cirka and blended and bottled at Heaven Hill.

The name refers to the confluence of the Fraser and Thompson rivers in British Columbia, an area where Buble spent summers with his grandfather. The new entry is bottled at 42% abv and retails at $30. In the WES Brands portfolio, it joins the Flecha Azul Tequila (backed by Mark Wahlberg) and BSB Flavored Whiskey labels.—Daniel Marsteller

Tagged : Heaven Hill, WES Brands

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