RTDs On The Rise On-Premise

While they’ve largely been viewed as an off-premise phenomenon—and a powerful and rapidly growing one at that—pre-packaged RTDs are starting to make an impact in restaurants and bars, too, especially among consumers who enjoy them at home.The canned cocktail sector has expanded rapidly over the last couple years, and their influence is now being seen on-premise in a variety of bars and restaurants that list canned options alongside traditional house-crafted mixed drinks. They’re certainly not poised to overtake bartender-led cocktails, but RTDs are emerging as a new option on-premise. Market Watch has the full story.

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