Winebow Launches New eCellar Online Store In California

Winebow has launched a new eCellar online store in California. The B2B e-commerce store offers Winebow’s customers access to its catalog of over 850 wine and spirits suppliers and more than 400 brands. This is the second online store in Winebow’s wholesale footprint, joining Washington state, with more markets to come online looking ahead.

Since opening in late September, the California eCellar has seen 60% of active customers visiting the store multiple times, 40% of customers making repeat purchases, and 95% of carts resulting in a sale. Winebow’s average order value online in California is about 30% higher than when orders are placed via traditional methods, the company said.—Daniel Marsteller

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