News Briefs for January 4, 2024
January 5, 2024•Spirit of Gallo’s High Noon Sun Sips has announced the Snowbird pack, a new limited-time-offering featuring two new flavors of the brand’s vodka sodas. The 8-pack, priced at around $20, is rolling out now across the U.S. and contains Raspberry-, Plum-, Lemon-, and Peach-flavored vodka sodas, with the first two flavors brand new and exclusive to the Snowbird pack. High Noon Sun Sips is the largest spirits brand in the U.S. by volume, rising an estimated 31% to 21.4 million cases last year, according to Impact Databank.
•Armand de Brignac Champagne, part of the Moët Hennessy portfolio, is launching a new prestige cuvee, Blanc de Noirs Assemblage No. Four. Made from a trio of vintages—2013, 2014, and 2015—the new entry was rested for seven years and is hitting the market in a global supply of 7,328 bottles, retailing at $1,200 apiece. Armand de Brignac’s Blanc de Noirs Assemblage No. Four is now available as part of available the brand’s special edition La Collection set, featuring six cuvées in a special lacquered gift box. Individual bottles of the prestige Champagne will debut this spring.
•Texas-based Anheuser-Busch distributor Ben E. Keith Beverages has named company veteran Jason Bush as vice president of marketing and legislative affairs. He previously spent 15 years as general manager of the company’s Dallas branch, responsible for annual sales of over 11 million case equivalents to over 4,000 retailers. Philip Ward has been named as Ben E. Keith’s vice president of sales and branch management. Ward previously spent five years as the company’s branch manager for Fort Worth. The current assistant branch managers for Dallas and Fort Worth, Jeff Stillwell and Derek Gonzales, respectively, will step into the general manager positions in those areas. Ben E. Keith Company’s Beverage division is the third-largest independent beer wholesaler in the country.
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