Diageo, Combs Settle Dispute, With Diageo Gaining Control Of DeLeon
January 17, 2024In case you missed yesterday’s news alert, Diageo and former partner Sean “Diddy” Combs have settled their recent disputes out of court, with Diageo gaining full control of the DeLeón Tequila brand and Combs voluntarily dismissing his lawsuits against the company. No terms were disclosed.
Diageo will now go it alone on Cîroc and DeLeón—the two brands on which it was formerly partnered with Combs—with the vodka brand now at around 1.4 million cases in the U.S. according to Impact Databank, and DeLeón rising markedly in recent years, to over 120,000 cases. Here’s the full story.
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