Duckhorn Unveils BFY Label Decoy Featherweight Sauvignon Blanc

The Duckhorn Portfolio is adding a new offering to its 1.4-million-case Decoy brand, unveiling Featherweight Sauvignon Blanc. The new wine is in the better-for-you category, with 80 calories per five-ounce serving and an alcohol content of 9%. It’s line-priced with Decoy’s existing California Sauvignon Blanc at an SRP of $20 and begins shipping nationally today.

“With the rising interest in lower-in-calorie and lower-in-alcohol wines, the category achieved just over $1.12 billion in domestic sales last year,” said Duckhorn Portfolio interim president, CEO, and chairperson Deirdre Mahlan, adding that Featherweight will “introduce Decoy to a new audience of consumers who are engaging with wine on different occasions and in different ways.”—Daniel Marsteller

Tagged : Decoy, duckhorn

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