White Claw Extends With Tequila Seltzers

White Claw is extending its spirits-based RTD lineup with Tequila Smash, a range of seltzers made with Tequila and fruit flavors. The lineup includes Pineapple Passion Fruit, Mango Tamarind, Lime Prickly Pear, and Strawberry Guava offerings with 100 calories a 12-ounce can (5% abv). White Claw Tequila Smash is rolling out in the U.S. now in variety eight-packs with a suggested retail price of $18.49-$19.

The new Tequila RTDs follow last year’s launch of White Claw’s spirits-based hard seltzer range. According to Impact Databank, the vodka-based White Claw portfolio reached 1.2 million cases in only a partial year on the market in 2023. Late last year, the brand also entered the non-alcohol segment with White Claw 0% Alcohol. —Daniel Marsteller

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