News Briefs for April 25, 2024

•Napa-based importer and marketer Quintessential Wines has been named the exclusive U.S. importer for New Zealand’s Marisco Family Vineyards, effective June 1. The third-generation family-owned winery is based in the Waihopai Valley of Marlborough and owns 2,500 acres of vineyards. Its premium portfolio includes New Zealand varietals under The Ned, Leefield Station, and Fernlands labels. Quintessential’s portfolio spans 45 wineries from 12 countries, including imports like Georges Duboeuf, Quinta do Vallado, and Bodegas Muriel, alongside domestic offerings like Atlas Peak, XYZin, and Anthony Road.

•Bacardi has launched a new national ad campaign for Angel’s Envy, “Worth the Envy.” The campaign debuts with a 30-second spot that, the company says, challenges stereotypes about Bourbon and Bourbon drinkers, with a bottle of Angel’s Envy featured at a variety of different parties. The ad is airing on streaming services, NBC Sports, and, during Kentucky-based events, the Golf Channel in both 30- and 15-second versions. Last year, Angel’s Envy was above 300,000 cases in the U.S., according to Impact Databank.

•Martingale Cognac and The Gardener Gin have formed a strategic partnership to drive sales in the New York and California markets alongside their mutual distributor RNDC. Martingale is the brand from Pernod Ricard veteran Guillaume Thomas and his family, while The Gardener, also from France, is a project from Brad Pitt and the Perrin family. The two brands will leverage the existing Martingale sales team to drive growth in the New York and California markets. The partners say they’re open to adding other luxury spirits brands to their joint portfolio moving forward.

•Kylie Jenner’s Sprinter vodka soda is off to a fast start, its marketers say. According to the company, Sprinter has shipped over 140,000 cases and is distributed to more than 10,000 retailers and bars across 44 states in the U.S., just a month after launch. The brand is also seeing a strong reorder rate nationwide, the company says. Made with vodka, real fruit juice, and sparkling water, Sprinter comes in Black Cherry, Peach, Grapefruit, and Lime flavors. The 4.5% abv beverages sell in an 8-can variety pack retailing at $20.

Tagged : Angel's Envy, Bacardi, Gardener Gin, Kylie Jenner, Marisco Family Vineyards, Martingale Cognac, Quintessential, Sprinter

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